I turn loose briefs into a direction people can act on, then stay with the work through the decisions, production and handoff.
Contact MeAmir KhodadadiCreative Director
Creative Director
Producer / Operator
Austin, Texas
amir@digital-umbrella.com
Creative director, producer and operator who leads work from the first conversation through launch. I set the direction, build the team, align clients and executives, and manage the budgets, timelines, vendors and production required to get the work done right. My experience spans brands, campaigns, digital, e-commerce, product and merchandise.
Digital Umbrella
Co-Founder / Managing Partner / Creative Director
- Co-founded and run an independent creative company, with responsibility for creative direction, client relationships, business development, scope, budgets, teams, vendors and delivery.
- Lead brand, campaign, digital, e-commerce, product and merchandise programs from the first brief through production and launch.
- Direct writers, designers, editors, producers and specialist partners, using AI selectively for research, concept development, planning and quality control.
Global Gaming League
Merchandise Director / Division Lead
- Built the merchandise foundation and led product strategy, sourcing, manufacturing, vendors, e-commerce, inventory, budgets and launch planning.
- Created the operating framework for jerseys, apparel, collaborations, event exclusives and fulfillment across creative, product, sales, events and operations.
XSET
Creative Director, embedded via Digital Umbrella
- Led creative and art direction and helped shape brand voice across campaigns, partnerships, content, product and activations spanning gaming, creators, music, sports and nightlife.
- Built the department's operating structure and directed execution tied to JBL x Clix, Boston Red Sox, Drai's Las Vegas and Tee Grizzley.
Texas KNK
Director of Brand Strategy
- Led brand strategy and creative direction across an established Austin restaurant business, including identity, menus, packaging, promotions and storytelling.
- Introduced online ordering and connected it to the restaurant's broader digital presence and day-to-day operations, supporting rapid growth.
- Connected brand decisions to guest experience, local marketing, location needs and day-to-day operating realities.
NÜTRL
Led creative direction, art direction and end-to-end development of a multi-piece 2026 World Cup uniform and merchandise program, from concepts, samples and fit/design revisions through stakeholder approvals, vendor production, shipping and delivery.
Offset
Worked across Offset’s personal brand, voice and web presence, New Era and FaZe ATL collaborations, Caffeine, SKRRT for Quibi and Laundered Works’ Paris Fashion Week debut.
JBL × Clix
Directed partnership creative during the XSET tenure, shaping concepts and visual execution across internal and external teams.
Boston Red Sox × XSET
Led creative direction for the XSET partnership moment, carrying concepts through review and execution across brand and partner teams.
Global Gaming League
Built the merchandise program across jerseys, apparel, sourcing, manufacturing, events, e-commerce, inventory and fulfillment.
Tino’s Greek Cafe
Led brand strategy and creative across identity, menus, packaging and promotions, and introduced online ordering systems that supported rapid growth.